In the ever-evolving landscape of product marketing, data-driven insights are paramount to success. To empower technical and highly educated users, we’ve curated a comprehensive list of the best free product analytics tools. From industry-standard, Google Analytics to innovative platforms like Mixpanel and Amplitude, this blog post explores the top tools that enable product marketing teams to gather valuable data, optimize strategies, and drive business growth.

1. Google Analytics

No list of product analytics tools would be complete without mentioning Google Analytics. This industry giant offers a wide array of features, enabling businesses to track website traffic, user behavior, and conversion rates. It provides valuable insights into customer interactions, helping product marketing teams refine their strategies for maximum impact.

2. Mixpanel

Mixpanel is a powerful analytics tool designed specifically for product teams. Its robust event-tracking capabilities allow businesses to analyze user actions in detail. With Mixpanel, product marketing teams can identify user behavior patterns, analyze funnel conversion rates, and optimize user onboarding experiences.

3. Amplitude

Amplitude is another popular choice for product analytics, catering to both web and mobile applications. This tool empowers product marketing teams to dive deep into user behavior, retention rates, and engagement metrics. Amplitude’s intuitive interface and advanced segmentation capabilities make it an invaluable asset for data-driven decision-making.

4. Hotjar

Hotjar is a unique tool that offers a combination of analytics and user feedback. It provides heatmaps, session recordings, and surveys, allowing product marketing teams to gain a comprehensive understanding of how users interact with their websites. Hotjar’s user feedback feature is particularly valuable for gathering qualitative insights.

5. Heap Analytics

Heap Analytics stands out for its easy implementation and automatic event tracking. This tool automatically captures every user interaction on a website or app, allowing product marketing teams to retroactively analyze user behavior without setting up specific events beforehand. Heap Analytics simplifies the data collection process and accelerates actionable insights.

6. Countly

Countly is an open-source analytics platform that focuses on mobile and web app analytics. It offers real-time tracking, user segmentation, and personalized push notifications. Product marketing teams can leverage Countly’s comprehensive data to enhance user engagement, retention, and overall app performance.

7. Chisellabs

Chisellabs is a user-centric product analytics tool that emphasizes understanding user interactions and behavior. Its visual journey mapping feature enables product marketing teams to visualize user flow, identify bottlenecks, and optimize user experiences. Chisellabs facilitates data-driven product decisions for improved conversions.

8. Smartlook

Smartlook is a powerful tool that provides visual insights into user behavior with session recordings and heatmaps. It enables product marketing teams to witness how users navigate through their websites or apps, identify pain points, and make informed optimizations to improve user satisfaction.

9. Matomo

Matomo, formerly known as Piwik, is an open-source analytics platform that offers full data ownership and privacy. Product marketing teams can analyze website traffic, user behavior, and conversion funnels with complete control over their data. Matomo’s customizable dashboards and reporting capabilities enhance data visualization for strategic decision-making.


To excel in the competitive world of product marketing, technical and highly educated users must embrace data-driven insights. The best free product analytics tools, such as Google Analytics, Mixpanel, Amplitude, and more, empower product marketing teams to make informed decisions, optimize user experiences, and drive business growth. Embrace these powerful tools to supercharge your product marketing strategies and stay ahead in the dynamic marketplace.